PPC for Real Estate
What is Pay-PER-Click (PPC) and How Can Realtors® Benefit?
What is Pay-PER-Click (PPC) and How Can Realtors® Benefit?
Many Real Estate professionals probably here these terms quite often, many even search Google for “What is Real Estate PPC?” or “What is SEM for Real Estate?”; Both very valid questions with one very clear answer. PPC, or Pay-Per-Click, is essentially the same as Search Engine Marketing – or SEM. Each are interchanged even among digital advertising professionals.
In a sense, someone can arguably say “Search Engine Marketing” is a bigger scope of various marketing tactics across major Search Engines like Google, Bing, Yahoo, etc. Pay-per-Click advertising is referring to a method that involves only paying for the click once the ad has been clicked, and the home-buyer lands on the Realtor’s website. Due to the evolving tool-set available to Digital Marketing Companies such as Emereald, the scope of what you can do among Search Engines to market your product (or home listings), has expanded quite a bit – therefore one can easily argue that SEM involves many different strategies outside of just “PPC” advertising.
What Perfect Real Estate PPC looks like.
This is what BAD Real Estate PPC advertising looks like.
Many Pay-per-Click companies will focus on the fact that a click is a valuable visitor to your website, and therefore it’s a fool-proof method of Digital Advertising. Emereald goes much deeper through its advanced targeting methods (Contact Us for Details!).
We’ll analyze, strategize, collaborate, and optimize with your team to ensure that you ONLY pay for those clicks that you can be certain are valuable. After the initial discussion, it will then be up to our team to sort through the market data and make suggestions that will lift your business & ROI to the next level. This is where we excel, and this is where you’ll ultimately see the Emereald Advantage.