PAY-PER-CLICK VS. SEARCH MARKETING
PPC VS. SEM
Many Real Estate professionals probably here these terms quite often, many even search Google for “What is Real Estate PPC?” or “What is SEM for Real Estate?”; Both very valid questions with one very clear answer. PPC, or Pay-Per-Click, is essentially the same as Search Engine Marketing – or SEM. Each are interchanged even among digital advertising professionals.
In a sense, someone can arguably say “Search Engine Marketing” is a bigger scope of various marketing tactics across major Search Engines like Google, Bing, Yahoo, etc. Pay-per-Click advertising is referring to a method that involves only paying for the click once the ad has been clicked, and the home-buyer lands on the Realtor’s website. Due to the evolving tool-set available to Digital Marketing Companies such as Emereald, the scope of what you can do among Search Engines to market your product (or home listings), has expanded quite a bit – therefore one can easily argue that SEM involves many different strategies outside of just “PPC” advertising.