A Real Estate Digital Marketing Company
doesn’t achieve success overnight, if at all. Our story has been in the making since 2011. It all started as the founder, Collin Yanez, was finishing up a Business Marketing Degree at Illinois State University. College was getting old & the material was getting repetitive. Many perceive a Marketing Degree as a “couldn’t decide on another major”-sort of degree; however, this was perceived as an open door to opportunity with endless possibilities. The Real Estate market was picking up, so a career as a Realtor® was at the top Collin’s list; and better understanding how to MARKET Real Estate services certainly wouldn’t hurt.
It wasn’t until Collin was nearing graduation that the power of Digital Marketing had come to light. Following the completion of one particular course, the class was scheduled to meet one last time in exchange for extra credit. The professor, Dr. Peter Kaufman had arranged a guest speaker to discuss Digital Marketing – which to the surprise of many had gone completely under the radar for as long as anyone had been there. Our fearless leader showed up to the final session (physically at least) and awoke from a slumber to hear about this new marketing channel – one that was beginning to sound much more practical versus everything else learned about thus far.
This presenter started by saying, “So we have the ability to look through real search terms, and use this data to put businesses in front of people already looking for their product or service”.
Mind-blowing stuff. How could this be? The next immediate thought: “How Can This Revolutionize Real Estate?”
The presenter finished up and offered to meet with anyone interested in learning more about Digital Marketing. Our founder immediately volunteered for the only available time slot – Saturday Morning at 8am in the College of Business computer lab. College-life was officially over, his final Friday night must be sacrificed for the future of Marketing.
After learning about, and digesting this new mentor’s Health-Supplement business online and how he was driving relevant traffic through this, among other Digital Marketing techniques; It was a whole new world, but it became the only thing that Collin had cared about from that point forward.
A couple of months later, it became very clear that the Real Estate industry needed to go Digital; Lucky for Us, Collin’s aunt was a Real Estate Broker and she loved to talk. One day this aunt was complaining about Wasting Money on Leads that didn’t convert – and that’s when it CLICKED.
A plan was devised: A hidden gem that would help his aunt, and make him money in the process. “Are you even showing up on Google?” he asked. “Of course! Well… I mean… I think? I should be? My website people say so anyways.” she replied.
I challenged her to a search, one that you may be familiar with by now: “Google ‘Homes for Sale Nearby’ & let’s see right now!”
- A Nation-Wide Third-Party Lead Provider
- Arrogant Competitor
- The same lead-provider she was complaining about
She was nowhere to be found. Collin told her, “you know, you could do this much better yourself and direct traffic to your OWN website… and I can even do this for you. The first month is on me, and if it works, $300 each month after that.”
DIGITAL MARKETING for REALTORS®. A winning concept was born, and Collin’s aunt was sold by the time the dinner plates were cleared. It should go without saying, but the same aunt remains a client today & she’d be happy to discuss her results with anyone.