Real Estate SEO
Dominate the Digital Landscape & Take up More Real Estate
Real Estate SEO: Benefits & Opportunity
Maximizing your SEO effort produces long term success. These results require hard-work and a lot of patience; however the fruit of your labor will involve never ending leads at absolutely no cost to you. Optimizing your Real Estate website will also have a significant impact on High-Quality Local Traffic. Just imagine, you spend a lot of money on offline campaigns – and rightfully so: every single dollar is wasted when someone clicks through your competition’s fully-optimized website because they’ve put in the time and content. You’ll also gain a ton of credibility for blog posts and local industry insight that you display to the masses with a thorough and engaging web presence.
Your SEM Campaigns can also benefit by earning you higher quality scores among Adwords keywords because your content is now more relevant to your paid keywords and ad text. You’ll also recapture these same paid clicks, but for free down the road when they come back to your website directly following a great user experience! The Search Engine playing field is wide open now & this is an amazing opportunity for any real estate agent, broker, or firm to speed ahead of the curve – and stay there. In summary, we’ll learn about:
- Free Organic Clicks referred by search engine channels (Google, Bing, etc)
- Increase local web traffic
- Gain industry credibility
- Synchronize & capitalize offline Real Estate marketing campaigns
- SEM web traffic or paid clicks come back directly – at no cost to you
- Increase relevancy of Pay-per-Click keywords – increase Quality Score and Reduce Cost-per-click
- The industry isn’t taking advantage of Real Estate SEO and you’ll gain priority through early-adoption
Free, High-Quality Leads: Another Way Real Estate SEO Benefits Realtors
In the past, leads purchased directly have been expensive and usually disappoint. None of those leads were looking for you. You found them. By that time you’re better off sending a gift basket to their new home that was sold by your competition. At least then you might gain a future opportunity to do business with them. The Real Estate industry has been fooled every time, and the fact that it still continues to happen is a real head-scratcher.
The first thing people do when researching their next home is search Google, Bing, or another search engine! They are actively looking for help, and even settling for a robot that generates search results for them. They’re hope is that this robot can point them to a quality agent with local expertise. You can fulfill this need through your Real Estate website, MLS feed, and engaging content that has been created with your Real-Estate-Industry-Leading SEO efforts!
We’ve learned that quantity, quality, and relevant traffic are the most important factors among increasing your Search Engine Rank. This is why it’s extremely important to build… and to continue building your website. Herds of free low-funnel clicks and buyer leads will find your Real Estate agency’s website – again – at absolutely no cost to you.
Local Visibility
Google, for example, is all about their users finding local results. Users like seeing local results. Google is catering to their audience as best as they can. You’ll cater to your LOCAL audience as best as you can – but with an advantage. Florida is a great example. If Real Estate firms located anywhere BUT Florida try to capture home-buyers looking to relocate to Florida for the never-ending vacation; they will find it very hard to do. Florida Real Estate agencies gain an advantage because they’re within the market being searched, and their websites are (naturally) filled with keywords and terms related to Florida. This is especially important to those in booming markets. You have an advantage to put your Real Estate Brokerage in front of the masses that are looking to relocate to their area. Reach out to Emereald and we can help you capitalize through our Real Estate SEO Product Suite.
You’ll also gain credibility among peers and home-buyers by fully investing the time and effort into your website’s SEO. Your peers will be impressed with the tips and tricks you’re providing, and home-buyers will choose you over another Real Estate agent – because you appear to know what you’re doing!
Offline Strategy & Real Estate SEO Benefits
Most firms, or Real Estate brokers do not assume success based on word-of-mouth. That would be nice, but the majority of success comes through the Right Marketing Channels. Your marketing tactics can make you or break you – especially when it’s tough to track as most Offline marketing is.
How much advertising budget have you invested into direct-mail campaigns, tv commercials, billboards, yard-signs, etc? Do you know where each of those dollars went? Of course not! Just imagine that you have an agent named Bob Smith and he has put up a couple billboard ads around town. Most people won’t write down his name or remember his website address. They will Google a phrase like “Bob Smith Real Estate Agent” – and probably see something like this…
Poor Bob is nowhere to be found. Bob needs to capitalize on Emereald’s Real Estate SEO Offerings as soon as possible if he wants to keep his head above water – or at least the first page of Google search results.