…Estate Leads Handed to Us. Good Leads. Local Leads. The absolute best leads your money can
buy GENERATE. We will learn about 5 Digital Marketing Techniques that you can use to transform your business and generate results without wasting your time, energy and money.
You deal with enough agencies, vendors, etc offering their top-of-the-line Buyers & Sellers; but here, we’ll help you generate your OWN leads. Highly Qualified. Home-Grown. Just missing a little bit of that Real Estate Industry expertise that you’ve been working your whole life towards understanding. The good news is, these locals looking for their next home—they’ll now know that you actually exist!
Marketing mediums are plentiful: Search Engines, Email, Mobile, Social Media, Gaming, Apps, etc; the most savvy real estate pros are seeking the most innovative Real Estate Digital Marketing strategies to enhance their “Digital Real Estate”—and increase the number of leads generated each month.
If you’re looking to to follow suit, and dominate the Digital Landscape among Search Engines and Social Media—pay close attention to the following and try a few of these yourself!
Strategy 1. Shareable Social Media Marketing for Real Estate
How many viral videos have you viewed today? How often do you share your infinite Real Estate wisdom with your Social Audience?
Ok. So how much have you learned from others offering their own advice to YOU? Let’s start with this article. You’re learning something because it makes us feel good that you’re growing your business. It’s nice to help people.
Sure, you do this every day in some way or another—but those don’t help you grow your business as much as a simple Post on Social Media would.
When you Share Insightful, Relevant Real Estate Content, or ignite all the feels through a viral video; people take notice. People remember. And most importantly, people convert.
Many Digital Marketing companies offer “Social” products that consist of auto-generated posts about run-of-the-mill market statistics that (guess what!?) also gets shared by your competition as well as thousands of other agents, brokers, and agencies across the country.
Try sharing a post on social media that’s worthwhile. Remind people that Real Estate can be INTERESTING, house-hunting can be FUN, and Realtors can be CREATIVE!
Strategy 2. Monthly Marketing & Advertising Agenda
Are your Digital Marketing efforts being put to good use? If you have to pause before answering this question, keep reading. Trying to constantly put yourself in front of the people can drive anyone off a cliff. Take a breath of fresh air. Plan your content. Believe in it. Ask for advice!
Facebook and other social platforms allow you to SCHEDULE your posts. Plan these out ahead of time, search for the images while you’re in rhythm. Save time for other productive activities. Once your finished, try setting up an automated platform to do the dirty work for you, or simply do this manually directly through various Social Platforms.
Strategy 3. Websites Built to FOR Leads
Is your website built for Real Lead Generation?
Put yourself in the shoes of a local house-hunter, or someone looking to sell their house. Now look at your closest competition, would you convert on their website?
You NEED a website that is built to function as a lead-generator and lead-nurturer. Here are a few tips to create a site that’s built and designed for the people.
Do away with the generic real estate website template and have a custom website developed to highlight your brand and ideally the good you provide to your community. Don’t look like that a^%hole Bob who brags about being #1 in your market. He’s probably not.
- Go Dynamic.
Device-elastic or Dynamic Templates are the way to go. Sure it looks amazing on a PC, but pull the website up on your mobile phone. How does it look now? This can be a key indicator of a poorly-converting Real Estate website.
BE UNIQUE. This isn’t kindergarten. We’re all special butterflies – but why? What sets you and your Real Estate team apart? Do you donate to the local food bank? Do you have loads of testimonials gushing over your awesomeness? Tell the people, not us…Unless we partner up down the road, then yes of course we need/want to know.
- Blog, Blog, Blog.
Referring to the first point above: the more insightful Real Estate content, the better. Some people love writing, others hate it. At the end of the day, results require hard work. Do you want results? Well… start writing, or hire someone who can. We know a few guys and gals, so feel free to reach out—or go the simple route with an outsource such as FIVERR.com
Strategy 4. Search Engine Optimization
All these steps lead up to this. Optimizing your website is all about engaging your local audience. Know the difference between paid & organic search results first—you can do that HERE.
Organic results, the fruits of your SEO labors are absolutely FREE website visits (and leads). This is simply Google’s reward for putting in hard work, offering relevant content, and ensuring that the web visitor is comfortable with his or her surroundings. Google’s reputation is built on… well, reputation. The better the content they highlight within search results, the more likely you and I will return to find more relevant content around another subject. Be REAL-ESTATE-RELEVANT and Google will love you forever. As long as you maintain up-to-date information, no one wants to read about 2005’s market statistics.
Strategy 5. Search Engine Marketing—SEM or PPC
Pay-per-Click, Search Engine Marketing, Google AdWords.
Did you know you can influence where your appear among Search Results? You can’t just throw out a funny meme and expect to rank well, because again, this would hurt Google’s credibility and force users to turn to BING for the answers they need online (gasp!).
However, you CAN bid more than the next guy and rank better for a particular set of keywords in your local market. You know those leads you often buy from third-party sources? Yup, those probably came through:
3rd Party Google Ad » 3rd Party Website » Distributed to multiple agents/brokers in your market
Let’s try this:
3rd Party Website YOUR OWN Website
Distributed to JUST YOU & Your Real Estate Team
Reach out to Your Dedicated and Certified Emereald Digital Marketing Strategist and learn more about how to build upon your PPC/SEM success, or simply ask for advice as to how you can get started today! Always keep in mind: If you’re not showing at the top of search results, your competitor is—just hope it’s not that one guy.