Home-Grown Local Leads
Local Real Estate SEO Provides the Advantage You Need to Win Back Your Home Turf.
The People Demand A Local Realtor
Anyone searching for their next home is bound to come across either Trulia, Zillow, or Realtor.com at some point. These websites are great for users simply looking to view local MLS listings; however, they’re not so great once these leads are flipped to a Real Estate professional such as yourself. They’re expensive and don’t convert very often. The majority of home-buyers want to work with someone that understands the area to a degree that only a local realtor can offer. This is important among many factors; all that vary by the individual searching for their next home.
Local Expertise is Crucial for Home Buyers & Sellers
- Local realtors know the neighborhoods, communities, etc and can easily pinpoint the ideal fit for their new lead
- Nearby agents can identify areas of development, opportunity, or even crime – some would say they’re life-savers in a sense
- Every market is made up of a completely different landscape that only a local expert can predict
- You can assume the rest…
Lead providers such as those mentioned above cannot provide any of this information outside of using another non-local source; which is typically inaccurate or out-of-date.
Local Market Advantage
Google, for example, is all about their users finding local results. Users like seeing local results. Google is catering to their audience as best as they can. You’ll cater to your LOCAL audience as best as you can – but with an advantage. Florida is a great example. If Real Estate firms located anywhere BUT Florida try to capture home-buyers looking to relocate to Florida for the never-ending vacation; they will find it very hard to do. Florida Real Estate agencies gain an advantage because they’re within the market being searched, and their websites are (naturally) filled with keywords and terms related to Florida. This is especially important to those in booming markets. You have an advantage to put your Real Estate Brokerage in front of the masses that are looking to relocate to their area. Reach out to Emereald and we can help you capitalize through our Real Estate SEO product suite.
Credibility
You’ll also gain credibility among peers and home-buyers by fully investing the time and effort into your website’s SEO. Your peers will be impressed with the tips and tricks you’re providing, and home-buyers will choose you over another Real Estate agent – because you appear to know what you’re doing!
